Let's stroll through my career
I'm a product marketer with a full stack marketing background.
Scroll through my past roles and accomplishments.
Marketing Assistant
Supported execution across the marketing department
- Created content to support all channels including email, socials, and blog
- Coordinated events, tradeshows, and conferences
Marketing Specialist I
Content marketing
- Led external content initiatives
- Pitched, wrote, and edited articles, press releases, and ad copy
- Increased content-driven site traffic by 55%
Marketing Specialist II
Managed B2C marketing channels
- Increased email engagement by 68%
- Owned social media presence which increased site traffic by 39%
- Increased channel revenue by 12% by implementing an affiliate API product feed
Marketing Manager
Owned B2C marketing strategy
- Increased consumer acquisition by 35%
- Exceeded $6M sales goal, increased revenue by 10%
- Created a new media sales program and increased total business revenue by 3%
Leadership
- Managed team of direct reports across email, social, and content
- Oversaw writing and editorial team
- Established goals and KPIs for team success
Successfully grew content marketing channel
- Managed content strategy and editorial calendar
- Increased content-driven site traffic by 55%
Marketing & Communications Manager
Owned project management
- Served as interdepartmental bridge and primary point of contact for internal agency
- Managed planning, execution, and, stakeholder communications for department campaigns and initiatives
- Standardized department processes and creative brief requests for the department
Oversaw brand presence
- Conducted brand refresh, including competitive analysis, client interviewing
- Worked with executive team to dictate internal and external communications
- Managed PR agency
- Developed communications toolkits
Managed print and digital content
- Identified key takeaways from healthcare data and technical studies
- Owned editorial calendar
- Created print collateral including whitepapers, one-sheets, and billboards
- Rebranded external communications
Product Marketing Manager
Go-to-market
- Partnered with R&D to reduce friction bringing new products to market
- Developed the customer journey, product positioning, and go-to-market strategy
- Expanded audience insights, conducting customer interviews, surveying, and collaborating with sales and customer support
Managed global content marketing
- Overhauled content architecture and tagging structure
- Created strategy and SEO
- Increased search visibility to page 1
Demand generation
- Built sales pipeline, increased lead generation by 57%
- Owned product marketing, developed the customer journey, and product positioning
- Partnership development producing content and co-branded events
Public relations
- On-boarded dedicated US PR agency
- Managed agency relationship and brand narrative
- Acquired placement in Forbes and Inc.
Marketing Director
Marketing department of one at a six-person startup.
Brand strategy
- Wrote and developed a clear brand narrative
- Restructured product layout and pricing
- Created content and editorial guidelines
Go-to-market
- Created go-to-market strategies and playbooks for products and campaigns
- Conducted competitor research and analysis
- Developed customer insight, creating personas, audience segments, and customer journeys
- Developed product positioning, wrote value propositions, restructured product mix and pricing
Department foundations
- Created framework for email and customer lifecycle automations
- Created reporting dashboards and implemented data feedback process and AB testing
- Built marketing assets including pitch decks, case studies, sales sheets, landing pages
Partnerships and external presence
- Created partner relationships for co-branded campaigns and initiatives
- Built framework for email and customer lifecycle automations
- Developed marketing assets including pitch decks, case studies, sales sheets, landing pages
Product Marketing Manager
Go-to-market
- Defined and implemented strategy to optimize product positioning centered on clarity and increased user adoption by 41% quarter-over-quarter.
- Built a V1 go-to-market process to set clear expectations for product and feature launches.
- Led Donations product launch, developed product positioning, wrote messaging, crafted promotional strategy, and owned enablement, driving 10% user adoption within 3 months of launch.
- Conducted competitor research and analysis
- Developed customer insights, creating personas, audience segments, and customer journeys
- Aligned closely with Product to influence development and advocate for users
- Created and led training for sales and CS for product positioning
User engagement
- Developed and executed a strategic re-engagement campaign targeted at disengaged users, resulting in a 12% increase in monthly active users.
- Sourced, built, and implemented in-app walkthrough software
Senior Product Marketing Manager
Go-to-market
- Refined the go-to-market process for consistent, repeatable launches, including launch size scoring system, comprehensive planning documentation, and GTM history and calendar, contributing to 102% goal attainment for sales qualified leads.
- Conducted competitor research and analysis
User onboarding
- Developed new user onboarding for B2B2B end users by developing an embedded automated onboarding process, in-app user onboarding experience, and custom communications. Increasing active users by 187% year over year.
- Spearheaded pilot opt-in program for a high value customer renewal. Conducted user research, developed strategy, and boosted renewal expansion by 315%.
Leadership
- Owned the Community product and managed the Community team, overhauling heavy manual processes and making it a scalable product. Implemented a user-first approach, launched an onboarding badging program, and established a post-event follow-up system, resulting in increased community engagement by 40%.
- Improved collaborative effectiveness developing a standardized events calendar
Director of Product Marketing
Go-to-market
- Led tier 1 product launch for Impact Intelligence product offering by creating positioning, messaging, video, promotional strategy, and sales enablement. Developed and scripted our launch webinar kick off event, which resulted in 200% increase in prospect attendance for our highest attended product event.
- Grew internal product knowledge across the GTM team by developing product collateral, training and certification program, and sales tools.
Leadership
- Oversaw Resilia Community team and product road map to scale impact and engagement with a community advocate program, restructured spaces, and weekly content plans.
Skills
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Competitive intelligence
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